The media

Outline and explain two ways in which media owners may influence media content.

Read Item C (item written for this paper). Item C: New media such as social networks, streaming and citizen journalism have transformed how people consume and produce content. Some see this as democratising; others see a new concentration of power in a few technology companies. Applying material from Item C, analyse two effects of new media on society.

Read Item D (item written for this paper). Item D: Studies have shown that media often represent groups such as women, ethnic minorities and disabled people in stereotypical ways, though some argue representations have become more diverse. Applying material from Item D and your knowledge, evaluate sociological explanations of media representations of social groups.