From Paper 1: Business activity, marketing and people
51 mark
Which pricing method sets the price below competitors to attract customers?
From Paper 1: Business activity, marketing and people
61 mark
What is the purpose of market segmentation?
From Paper 1: Business activity, marketing and people
71 mark
Which one of these is qualitative market research?
From Paper 1: Business activity, marketing and people
81 mark
A product in the maturity stage of its life cycle has:
From Paper 1: Business activity, marketing and people
151 mark
Which one of these is an example of below-the-line promotion?
From Paper 1: Business activity, marketing and people
16(b)2 marks
Calculate the percentage of shoppers surveyed who would use phone-screen repair.
From Paper 1: Business activity, marketing and people
16(c)3 marks
Explain one limitation of Cobble & Co's survey.
From Paper 1: Business activity, marketing and people
16(e)6 marks
Analyse how Cobble & Co could use the marketing mix to launch the phone-screen repair service.
From Paper 1: Business activity, marketing and people
18(a)2 marks
Case study (fictional business written for this paper): Fable Tea sells premium loose-leaf tea online.
State two benefits to Fable Tea of having a strong brand.
From Paper 1: Business activity, marketing and people
18(b)2 marks
Fable Tea's price is £12 per pack. A competitor charges £9. Calculate the percentage by which Fable Tea's price is higher than the competitor's.
From Paper 1: Business activity, marketing and people
18(c)9 marks
Evaluate whether Fable Tea should start selling through supermarkets.
Score 0 / 29 · 0 of 11 marked
This paper is written by Plasmo in the style of the OCR GCSE Business exam. It is not a past paper and is not produced or endorsed by the exam board.
Marketing Exam Questions: OCR GCSE Business | Plasmo