Making the business effective

Which one of the following is a feature of limited liability?

Which one of the following is part of the marketing mix?

Case study (fictional business written for this paper): Pip's Pantry is a zero-waste refill shop in Bristol, opened in 2023 by Pip Adeyemi as a sole trader. Customers bring their own containers to buy pasta, oils and cleaning products by weight. In 2024 revenue was £96,000 and total costs were £84,000. Most customers are aged 25–40 and find the shop through Instagram. Pip works six days a week and is thinking about how to grow. Explain one benefit to Pip of being a sole trader.

Analyse the benefits to Pip's Pantry of using social media.

Pip is considering two options. Option 1: employ a part-time shop assistant. Option 2: reduce opening hours to five days a week. Justify which one of these options Pip should choose.

Case study (fictional business written for this paper): Sundial Dog Grooming is run by Jamie Cole from a converted van in Leicester. Demand is growing as more households own dogs. Jamie has been offered a franchise with a national grooming brand, which charges a £15,000 fee and 8% of revenue. State one feature of a franchise.

Explain one drawback to Jamie of becoming a franchisee.