Paper 1: Business activity, marketing and people

Which one of the following is a characteristic of an entrepreneur?

Which business ownership type has shares that can be bought by the public?

Which one of these is a section of a business plan?

Which one of these is a business aim in the first year of trading?

Which pricing method sets the price below competitors to attract customers?

What is the purpose of market segmentation?

Which one of these is qualitative market research?

A product in the maturity stage of its life cycle has:

Which document lists the skills and qualifications needed for a job?

Which one of these is a feature of a zero-hours contract?

Which motivation method involves giving employees more responsibility and challenging tasks?

The span of control is:

Which law protects employees from unfair dismissal?

Which one of these stakeholders is internal?

Which one of these is an example of below-the-line promotion?

Case study (fictional business written for this paper): Cobble & Co is a partnership between Sam and Priya that repairs shoes and cuts keys in a shopping centre in York. They want to add a phone-screen repair service. Survey of 200 shoppers: 64 would use phone repair; 38 of them would pay £60 or more. State two features of a partnership.

Calculate the percentage of shoppers surveyed who would use phone-screen repair.

Explain one limitation of Cobble & Co's survey.

Explain two reasons why Sam and Priya might need a business plan for the new service.

Analyse how Cobble & Co could use the marketing mix to launch the phone-screen repair service.

Evaluate whether Cobble & Co should add the phone-screen repair service.

Case study (fictional business written for this paper): Rivermead Leisure Ltd runs two gyms and a swimming pool in Reading. It employs 55 staff, many part-time. Customer reviews complain about unfriendly staff. Managers make all decisions; staff are paid the minimum wage with no bonuses. Identify two methods Rivermead Leisure could use to recruit lifeguards.

State two benefits of employing part-time staff.

Explain one way Rivermead Leisure could use training to improve customer service.

Explain two ways a democratic management style could benefit Rivermead Leisure.

Analyse the effect of low staff motivation on Rivermead Leisure.

Evaluate whether introducing a bonus scheme is the best way to improve staff motivation at Rivermead Leisure.

Case study (fictional business written for this paper): Fable Tea sells premium loose-leaf tea online. State two benefits to Fable Tea of having a strong brand.

Fable Tea's price is £12 per pack. A competitor charges £9. Calculate the percentage by which Fable Tea's price is higher than the competitor's.

Evaluate whether Fable Tea should start selling through supermarkets.