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Markets & customers

From Paper 1: Business 1
41 mark
A researcher divides a population into age groups and selects a random sample from each group in proportion to its size. This is:

Question 1 · Fernhill Coffee Roasters

Fernhill Coffee Roasters is a private limited company that sells coffee beans to independent cafés and, since 2022, direct to consumers through a subscription service. The UK coffee market is growing, but competition from supermarket own-brands has increased. Extract A: Fernhill sales data
202320242025
Café (wholesale) revenue (£000)2,4002,3502,280
Subscription revenue (£000)3106201,040
Number of subscribers4,1008,00013,200
UK specialty coffee market (£m)410445480
Extract B: Pricing decision Fernhill's marketing director wants to raise the monthly subscription price from £8.00 to £9.00. A small trial in one region suggested that the number of subscribers would fall by about 5%. The finance director worries that 'one bad review on social media could cost us thousands of subscribers', and argues that Fernhill should instead spend more on promotion to win market share.
From Paper 2: Business 2
1.14 marks
Using Extract A, calculate the percentage change in Fernhill's total revenue between 2023 and 2025. Show your workings.
Score 0 / 5 · 0 of 2 marked

This paper is written by Plasmo in the style of the AQA A-Level Business exam. It is not a past paper and is not produced or endorsed by the exam board.

Markets & customers Exam Questions: AQA A-Level Business | Plasmo